Topic 1.1Businesses
Customer needs Market mapping Competitors Added value Franchsing |
Topic 1.2Enterprise
Thinking creative Questions asked Invention and Innovation Calculated risk Enterprise skills |
Topic 1.3Objectives
Qualities Revenues, costs and profits Cash flows Business Plan Obtaining finance |
Topic 1.4Customer focus
Marketing Mix Limited liability Tax Issues Customer satisfaction Recruiting, training and motivation |
Topic 1.5Demand and supply
Interest rates Exchange rates Business cycle Decisions and stakeholders |